Scribe Insight - The Essential CRM Tool
Garbage in - Garbage out ... we have all heard that statement before but could it ring any more true than with a CRM application? Sure, the CRM application needs to be adopted by the end-users but would it be worth anything if the data wasn't accurate and up-to-date? It's kind of like Monopoly, can you pass GO with CRM if you can't get your hands around all of your CRM data sources?
I was first introduced to Scribe as a data migration tool back in 2000 when we were reselling SalesLogix. I have to say I was very impressed. When Microsoft Dynamics CRM was released in January of 2002 I immediately looked for a solution from Scribe that worked with the product. I was very happy to see that Scribe built an adapter for Microsoft Dynamics CRM.
Yes, Microsoft has built a Data Migration Framework for its product that is included as part of the solution but the reality is it pales in comparison to the feature set that Scribe brings to the table. With Scribe, you not only get a data migration application but you can use it for ongoing integration to line of business applications. How many times do you get new data (marketing lists, campaign responses, ERP customer lists, etc.) that you need to import into your CRM application? We spend time on every CRM project educating our customers on the importance data agility. Simply put - this is a mindset that believes CRM databases are always changing and that data inputs and outputs are dynamic because the overall business is constantly evolving. Scribe does an incredible job supporting these dynamic environments. We use Scribe to integrate hundreds of thousands of records on a daily basis or simply to upload Excel spreadsheets that contain a list of new leads.
If you are evaluating Microsoft Dynamics CRM or you are an existing customer - strongly consider acquiring Scribe Insight for Microsoft Dynamics CRM - you will not be disappointed!
:: Ryan ::